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• Little Caesars Pizza Reaches Milestone with Innovative Veterans Program
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• Marqui Announces Key Franchise Customer Win
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• Franchise Excellence to Organise World Franchise Forum in Dubai
  Franchise Excellence (FranExcel), backed by franchise executives with more than 50 years combined franchise experience, have been chosen to organize the World Franchise Forum, which will take place in Dubai in May 2008.

The “Spring Clean “ campaign is the centerpiece of a new National Advertising campaign that will connect Fine Details with consumers. Key to this campaign is a new cutting-edge, high-energy radio commercial that reflect the lifestyles and spirit of today’s customers. The theme and attitude reflected in the creative will be integrated into every aspect of the Fine Details business.

“Spring Clean” is about more than just advertising. It’s about taking the time to also think about getting that vehicle cleaned after a long winter “ said Mark Shannon, president , Fine Details. “ Often people are so busy thinking of spring cleaning their homes and neglect to pay attention to their vehicles. Owning a car involves more than driving it back and forth. And though the daily use, or in some cases abuse, takes a toll on the exterior, the interior takes its fair share of punishment. Interiors that are neglected for a long period of time require a more thorough cleaning that gets into those hard-to-get-at spots. A heavy duty cleaning job requires a certain amount of training and experience to get it right, not to mention the equipment and facility to do it in.

Fine details shops have the talent and tools to refurbish a disastrous interior back to as-new status.

The Radio ad campaign maintains the emotional connection the Fine Details brand has with consumers with a new, contemporary twist. The campaign will launch April 9 on 92.5 Jack FM and 103.9 The Hawk , running 30 second spots throughout the day along with on air contests that callers can compete to receive a Fine Details gift certificate valued at $75.00.

Mark Shannon adds, “This new audio branding also provides solid new energy and attitude for our brand as we ramp up our franchise expansion efforts,” We are communicating with consumers and business with a new voice and new attitude.