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Helpful Tips for Selling a Franchise

  • The most important thing to know when trying to sell a franchise is that there is no Silver Bullet.  Continue stirring the pot with multiple efforts going at a time. The more you stir the pot, the quicker your Franchise will sell.
  • Reach out personally to fellow franchise owners in your franchise system.  A quick email broadcasted to everyone or a brief announcement at a meeting with fellow franchise owners probably won’t cut it. Make individual phone calls to other owners.  If there are other owners nearby, take them out to lunch and discuss it with them.
  • Reach out to as many employees as possible within your franchise system.
  • Offer seller financing
  • Ask your franchisor for previous inquiries from parties that were interested in your geographical area
  • List your franchise on several online business for sale marketplaces
  • Word of mouth
  • Offer a referral fee.  The people you talk to may not be the one to buy your franchise, but they may know someone who is a good fit. Ask them to think who they know that might be interested and offer a sizable referral fee ($1000+) and make good on it
  • If you are selling more than one unit, be willing to sell them individually. The higher your price point, the smaller the pool of potential buyers. Getting it all done in one transaction is certainly more desirable, but being willing to sell them individually might be what actually gets them sold
  • Focus on the strengths of your franchise and be sure to communicate those things often. Communicate the positive, not the negative, even if you are burned out.
  • Believe that you have something of value to sell and that the right buyer will be successful. This mindset will make your franchise more attractive to interested parties.
  • Be willing to structure a deal that enables a buyer to cash flow positive as quickly as possible.

View Our Sellers' Guide